Color Names

American Roast

Coffee beans roasted to a warm, crusty brown, like a perfectly toasted crust.

#995544

American Roast is a medium brown.

It can be described as medium, moderate, matte and dusty.

Set in white, because white reads best on it.

American Roast

Roasting

Roasting is a cooking method that uses dry heat where hot air covers the food, cooking it evenly on all sides with temperatures of at least 150 °C (300 °F) from an open flame, oven, or other heat source. Roasting can enhance the flavor through caramelization and Maillard browning on the surface of the food. Roasting uses indirect, diffused heat, and is suitable for slower cooking of meat in a larger, whole piece. Meats and most root and bulb vegetables can be roasted. Any piece of meat, especially red meat, that has been cooked in this fashion is called a roast. Meats and vegetables prepared in this way are described as "roasted", e.g., roasted chicken or roasted squash.

Read on Wikipedia

roast

Verb

  1. To cook food by heating in an oven or over a fire without covering, resulting in a crisp, possibly even slightly charred appearance.
  2. To cook by surrounding with hot embers, ashes, sand, etc.

Noun

  1. A piece of meat suited to roasting; meat that has been roasted.
  2. A meal consisting of roast foods.
Wiktionary