Color Names

Boulevardier

Campari-red, for the bon vivant who orders a whiskey and sits at the bar.

#d40701

Boulevardier is a rich red.

It can be described as rich, strong, warm and highly saturated.

Set in white, because white reads best on it.

Boulevardier

Boulevardier (cocktail)

The boulevardier cocktail is an alcoholic drink composed of whiskey, sweet vermouth, and Campari. It originated as an obscure cocktail in late 1920s Paris, and was largely forgotten for 80 years, before being rediscovered in the late 2000s as part of the craft cocktail movement. It rapidly rose in popularity in the 2010s as a variant of the negroni, and became an IBA official cocktail in 2020.

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Flâneur

A flâneur is a type of urban walker who wanders while observing society around them. This French term was popularized in the 19th century and has some nuanced additional meanings, including as a loanword into various languages, including English. Traditionally depicted as male, a flâneur is an ambivalent figure of urban affluence and modernity, representing the ability to wander detached from society, for an entertainment from the observation of the urban life. Flânerie is the act of strolling, with all of its accompanying associations. A near-synonym of the noun is boulevardier.

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boulevardier

Noun

  1. A man who frequents the boulevards; thus, a man about town or bon vivant.
  2. A cocktail similar to a negroni but made with bourbon instead of gin.

Verb

  1. To strut or show off like a boulevardier.
Wiktionary