Double Click

DoubleClick

DoubleClick Inc. was an American online advertisement company that developed and provided Internet ad serving services from 1995 until its acquisition by Google in March 2008. DoubleClick offered technology products and services that were sold primarily to advertising agencies and mass media, serving businesses like Microsoft, General Motors, Coca-Cola, Motorola, L'Oréal, Palm, Inc., Apple Inc., Visa Inc., Nike, Inc., and Carlsberg Group. The company's main product line was known as DART, which was intended to increase the purchasing efficiency of advertisers and minimize unsold inventory for publishers.

Double-click

A double-click is the act of pressing a computer mouse button twice quickly without moving the mouse. Double-clicking allows two different actions to be associated with the same mouse button. It was developed by Tim Mott of Xerox Palo Alto Research Center. Often, single-clicking selects an object while a double-click selects the next object up in the selection hierarchy, or executes the function associated with that object. Following a link in a modern web browser is accomplished with only a single click, requiring the use of a second mouse button, "click and hold" delay, or modifier key to gain access to actions other than following the link. On touchscreens, the double-click is called "double-tap"; it's not used as much as double-click, but typically it functions as a zoom feature.

double click

Noun

1. Alternative spelling of double-click.