Green Sheen

Greenwashing

Greenwashing, also called green sheen, is a form of advertising or marketing spin that deceptively uses green PR and green marketing to persuade the public that an organization's products, goals, or policies are environmentally friendly. Companies that intentionally adopt greenwashing communication strategies often do so to distance themselves from their environmental lapses or those of their suppliers.

Green

Green is the color between cyan and yellow on the visible spectrum. It has 295–350 different shades. It is evoked by light which has a dominant wavelength of roughly 495–570 nm. In subtractive color systems, used in painting and color printing, it is created by a combination of yellow and cyan; in the RGB color model, used on television and computer screens, it is one of the additive primary colors, along with red and blue, which are mixed in different combinations to create all other colors. By far the largest contributor to green in nature is chlorophyll, the chemical by which plants photosynthesize and convert sunlight into chemical energy. Many creatures have adapted to their green environments by taking on a green hue themselves as camouflage. Several minerals have a green color, including the emerald, which is colored green by its chromium content.

green

Noun

1. The color of grass and leaves; a primary additive color midway between yellow and blue which is evoked by light between roughly 495–570 nm.
2. A member of a green party; an environmentalist.

Adjective

1. Of a green hue.
2. Sickly, unwell.

sheen

Adjective

1. Beautiful, good-looking, attractive, fair; bright, radiant; shiny.
2. Clear, pure, clean; noble, illustrious; innocent, chaste.

Noun

1. Splendor; radiance; shininess.
2. A thin layer of a substance (such as oil) spread on a solid or liquid surface.