Mauve as the Scottish moors.
Heather is a muted purple, close to mauve.
It can be described as muted, dull, matte and soft.
Set in black, because black reads best on it.
The Ericaceae are a family of flowering plants, commonly known as the heath or heather family, found most commonly in acidic and infertile growing conditions. The family is large, with about 4,250 known species spread across 124 genera, making it the 14th most speciose family of flowering plants. The many well known and economically important members of the Ericaceae include the cranberry, blueberry, huckleberry, rhododendron, and various common heaths and heathers.
Read on WikipediaCalluna vulgaris, common heather, ling, or simply heather, is the sole species in the genus Calluna in the flowering plant family Ericaceae. It is a low-growing evergreen shrub growing to 20 to 50 centimetres tall, or rarely to 1 metre (40 in) and taller, and is found widely in Europe and Asia Minor on acidic soils in open sunny situations and in moderate shade.
Read on WikipediaProper noun