Color Names

Pure Mauve

Rich, gloomy purple, not pale or pastel, but the real, rich thing.

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Pure Mauve is a medium purple.

It can be described as medium, moderate, dim and gloomy.

Set in white, because white reads best on it.

Pure Mauve

Mauve

Mauve is a pale purple color named after the mallow flower. The first use of the word mauve as a color was in 1796–1798 according to the Oxford English Dictionary, but its use seems to have been rare before 1859. Another name for the color is mallow, with the first recorded use of mallow as a color name in English in 1611.

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pure

Adjective

  1. Free of flaws or imperfections; unsullied.
  2. Free of foreign material or pollutants.

Adverb

  1. to a great extent or degree; extremely; exceedingly.
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mauve

Noun

  1. A rich purple synthetic dye, which faded easily, briefly popular c. 1859‒1873 and now called mauveine.
  2. A pale purple or violet colour, like the colour of the dye after it has faded.

Adjective

  1. Having a pale purple colour.
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