Pale Mauve

Mauve

Mauve is a pale purple color named after the mallow flower. The first use of the word mauve as a color was in 1796–1798 according to the Oxford English Dictionary, but its use seems to have been rare before 1859. Another name for the color is mallow, with the first recorded use of mallow as a color name in English in 1611.

Colorfulness

Colorfulness, chroma and saturation are attributes of perceived color relating to chromatic intensity. As defined formally by the International Commission on Illumination (CIE) they respectively describe three different aspects of chromatic intensity, but the terms are often used loosely and interchangeably in contexts where these aspects are not clearly distinguished. The precise meanings of the terms vary by what other functions they are dependent on.

pale

Adjective

1. Light in color.
2. Having a pallor (a light color, especially due to sickness, shock, fright etc.).

Verb

1. To turn pale; to lose colour.
2. To become insignificant.

mauve

Noun

1. A rich purple synthetic dye, which faded easily, briefly popular c. 1859‒1873 and now called mauveine.
2. A pale purple or violet colour, like the colour of the dye after it has faded.

Adjective

1. Having a pale purple colour.