Color Names

Prestige Mauve

Dark, rich plum, a far cry from the faded synthetic dye it's named after.

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Prestige Mauve is a dark purple, close to plum.

It can be described as dark, dim, somber and gloomy.

Set in white, because white reads best on it.

Prestige Mauve

Mauve

Mauve is a pale purple color named after the mallow flower. The first use of the word mauve as a color was in 1796–1798 according to the Oxford English Dictionary, but its use seems to have been rare before 1859. Another name for the color is mallow, with the first recorded use of mallow as a color name in English in 1611.

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prestige

Noun

  1. The quality of how good the reputation of something or someone is, how favourably something or someone is regarded.
  2. Delusion; illusion; trick.

Adjective

  1. Regarded as relatively prestigious; often, considered the standard language or language variety, or a part of such a variety.
Wiktionary

mauve

Noun

  1. A rich purple synthetic dye, which faded easily, briefly popular c. 1859‒1873 and now called mauveine.
  2. A pale purple or violet colour, like the colour of the dye after it has faded.

Adjective

  1. Having a pale purple colour.
Wiktionary