Color Names

Picante

Smoked chili pepper red, with a slow burn.

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Picante is a rich red, close to brown.

It can be described as rich, full, medium and fairly saturated.

Set in white, because white reads best on it.

Picante

Pungency

Pungency, commonly referred to as spiciness, hotness or heat, is a sensation that contributes to the flavor of certain foods such as chili peppers. Highly pungent foods may be experienced as unpleasant. The term piquancy is sometimes applied to foods with a lower degree of pungency that are "agreeably stimulating to the palate". In addition to chili peppers, piquant ingredients include wasabi, horseradish and mustard. The primary substances responsible for pungency are capsaicin, piperine and allyl isothiocyanate.

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